The relevance of linking outside can not be overstated. Creating a resource page that carries weighted links to associated sites that are rich with key words and phrases carry extra weight with search engines. Make the additional effort to garner these resource links to increase the weight and enhance the position.
Page rank isn't the end-all and be-all of search engine optimization. It's quite possible for a site with low page ranking to be higher on a search engine results page than a site with a higher rank. What's key is the content of the page, its keywords, inbound and outbound links, and proper Search Engine Optimization.
Set a sitemap on your webpage. A sitemap is a page that easily links to all available pages on your website, and more importantly the best way to locate them. This characteristic makes it easier for the search engine spiders to browse your site. The fewer clicks it takes to find or get to a particular page the better.
Using key words in your domain name is significant, but so is using them in your web directory path and file names. Whichever software application you are using to print your website, ensure that it is creating file names that are rich in your targeted keywords. Additionally, use dashes instead of underscores to divide your file name keywords.